It’s About Choices
by Scott Burger
San Francisco Sierra Club has been assisting FOJ with our E-newsletter. We’ll be ready to publish our first early May. So here are your choices:
1. You may check out the E-Newsletter without obligation by clicking on the following:
action.sierraclub.org/fojnews and fill out the form. This puts your name on our LISTSERVE to receive e-news.
2. You may signup for enewsletters WHILE maintaining your paper newsletter or You may elect the E-newsletter INSTEAD of the paper newsletter. - This is the OPT OUT CHOICE - You MUST click on a CHOICE box to in order to OPT OUT of receiving the paper newsletter.
You MAY reverse your decision, but to do so please call Scott Burger.
Contact: Scott Burger
Phone: 804.714.5444
email: scottburger@mac.com
by Scott Burger
The SCFOJ Executive Committee is moving forward with its plan for e-newsletters. Our newsletter, The Fall Line, continues to be one of the SCFOJ’s most visible and popular outreach tools. At the same time, the printing costs and maintenance of The Fall Line are ongoing costs to our budget and more and more Sierra Club members are taking advantage of the SCVs internet online resources. Many nonprofit organizations, and many other SC chapters, are moving towards decreasing their printed newsletters and utilizing electronic or online newsletters. For these reasons, this past year we asked for opinions of The Fall Line and interest in newsletters in a member survey. First of all, donVt worry, we shall continue to print and make available the printed version for those who want it. But based on the survey results and our own budget needs, we will be encouraging members to ‘opt-in’ to the online e-newsletter in the hope that we can gradually get more members to ‘opt-out’ of receiving the printed version and instead receiving an emailed version.
E-Newsletter Editor
Obviously, digitalized email newsletters also have the benefit of saving on paper and thus trees, which is certainly part of our conservation mission. Though, again, we don’t want to exclude anyone from the choice of receiving the printed newsletter, which has proven to be such an important tool. We will doubtlessly continue printing at least a minimum number of newsletters to give to new potential members and spread the Sierra Club’s overall environmental mission. If you are a current member and would like to see an example of a e-newsletter, you can access the North Carolina newsletter here: action.sierraclub.org/site/MessageViewer?em_id=55421.0
Note: we still need to develop the official new e-newsletter template for the Fall Line, so this ‘digitalization’ plan still needs to be implemented. In the next few weeks will be updating the SCFOJ website with a web address for opting into the e-newsletter. In he meantime, you can still get electronic copies of the current printed Fall Line on the SCFOJ website.
If you have questions about this endeavor, please feel free to email or call me. Again, if you wish to continue receiving the printed Fall Line, you don’t need to do anything. If you wish to start receiving the emailed version, then stay tuned, we will be announcing the way to do that soon and include it in the next printed Fall Line.
Contact: Scott Burger
Phone: 804.714.5444
email: scottburger@mac.com